"HUMINT” Surpasses 1 Million Moviegoers
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February Advertisement Model Brand Reputation Rankings Announced
“The King’s Warden” Cast Celebrates As Film Surpasses 3 Million Moviegoers In Just 13 Days
"The King's Warden" Stars Celebrate As Film Surpasses 2 Million Moviegoers
“HUMINT” Stars Capture The Vivid On Set Energy Behind Tension-Filled Action
"Single's Inferno" Confirms Production Of Season 6
Chun Woo Hee Joins Lee Junho In Talks For "Veteran 3"
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February Advertisement Model Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The rankings were determined through an analysis of consumer behavior, using big data collected from January 11 to February 11. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month. BTS topped this month’s list with a brand reputation index of 1,590,057, marking an 85.76 percent increase in their score since January. High-ranking phrases in the group’s keyword analysis included “ARIRANG,” “K-beauty,” and “K-food,” while their highest-ranking related terms included “collaborate,” “positive,” and “increase.” BTS’s positivity-negativity analysis also revealed a score of 92.57 percent positive reactions. IVE came in at a close second with a brand reputation index of 1,469,888, marking a 61.52 percent rise in their score since last month. Lim Young Woong held onto his spot at third place with a brand reputation index of 1,272,569, marking a 19.36 percent increase in his score since January. Soccer star Son Heung Min took fourth place for February with a brand reputation index of 1,041,101, marking a 49.58 percent rise in his score since last month. Finally, BLACKPINK rounded out the top five with a brand reputation index of 1,010,136, marking a whopping 111.16 percent increase in their score since January. BTS IVE Lim Young Woong Son Heung Min BLACKPINK Lee Byung Hun Yoo Jae Suk Shin Min Ah Park Jeong Min Faker Kim Jong Kook Park Bo Gum Son Suk Ku Gong Yoo Lee Joo Bin aespa Lee Chan Won Kim Hye Yoon ILLIT Tak Jae Hoon TWICE Byeon Woo Seok Um Tae Goo Shin Dong Yup Choo Sung Hoon Kim Yuna Sung Si Kyung Kim Go Eun Lee Soo Ji Jun Hyun Moo
“The King’s Warden” Cast Celebrates As Film Surpasses 3 Million Moviegoers In Just 13 Days
“The King’s Warden” has surpassed its break-even point after drawing 3 million moviegoers! On February 17, the Korean Film Council announced that “The King’s Warden” had surpassed 3 million moviegoers as of 9 a.m. KST that day—just 13 days since the film was first released on February 4—officially reaching its break-even point. On February 16, during the holiday period, the film attracted 537,190 moviegoers in a single day, achieving the highest single-day attendance during the Lunar New Year holidays since the COVID-19 pandemic in March 2020. The film has also climbed to No. 1 at the overall 2026 box office. To celebrate the milestone, director Jang Hang Jun and cast members Yoo Hae Jin, Park Ji Hoon, Jeon Mi Do, Lee Jun Hyuk, and Kim Min shared commemorative photos and a video to thank audiences for their support. <왕과 사는 남자> 300만 관객 돌파🎉 관객 여러분 감사합니다🍎 <왕과 사는 남자> 절찬상영중👑 🔗예매는 프로필 링크에서 확인 pic.twitter.com/dl0EqGuQoY — SHOWBOX (@showboxmovie) February 17, 2026 “The King’s Warden” is the first Korean film to center on the story of King Danjong (Park Ji Hoon), the sixth king of Joseon. After ascending the throne at age 12, Danjong was ultimately dethroned by his uncle Grand Prince Suyang and exiled to Cheongnyeongpo in Gangwon Province, where he met his tragic end. Set in 1457, the film follows village chief Eom Heung Do (Yoo Hae Jin), who voluntarily transforms his village into an exile site to revitalize its future, and the unexpected bond he forms with the young dethroned king. Congratulations to the movie’s cast and crew!
"The King's Warden" Stars Celebrate As Film Surpasses 2 Million Moviegoers
“The King’s Warden” has reached another exciting milestone at the box office! On February 15, the Korean Film Council announced that as of 12:36 a.m. KST that day, “The King’s Warden” had officially surpassed 2 million moviegoers. The film was first released on February 4, meaning that it took just over 11 days to hit the 2 million mark. In order to celebrate the film’s achievement, the director and starring cast shared personal handwritten messages thanking audiences for showing the movie so much love. “The King’s Warden” is the first Korean film to center on the story of King Danjong (Park Ji Hoon), the sixth king of Joseon. After ascending the throne at age 12, Danjong was ultimately dethroned by his uncle Grand Prince Suyang and exiled to Cheongnyeongpo in Gangwon Province, where he met his tragic end. Set in 1457, the film follows village chief Eom Heung Do (Yoo Hae Jin), who voluntarily transforms his village into an exile site to revitalize its future, and the unexpected bond he forms with the young dethroned king. Congratulations to the movie’s cast and crew!
“HUMINT” Stars Capture The Vivid On Set Energy Behind Tension-Filled Action
“HUMINT” has shared a glimpse of its stars behind the scenes of filming! “HUMINT” is a spy action film that focuses on the conflict between North and South Korean agents as they investigate criminal activities near the Vladivostok border. Behind-the-scenes stills released to mark the film’s premiere show a lively on-set atmosphere that contrasts with the tense, high-stakes action on screen. Zo In Sung, Park Jeong Min, Park Hae Joon, and Shin Sae Kyeong can be seen carefully reviewing scenes in front of monitors and working closely with the crew, showing their dedication to keeping the action realistic even in challenging locations. The stills highlight the detailed preparation and focused energy behind the intense action sequences. “HUMINT” is currently showing in theaters nationwide in Korea.
"Single's Inferno" Confirms Production Of Season 6
“Single’s Inferno,” which recently wrapped up Season 5 successfully, is confirmed to return for a new season already! On February 12, Netflix’s popular dating reality show “Single’s Inferno” officially confirmed the production of Season 6 with a teaser image. 무슨 생각해? 솔로지옥이 다시 올까 말까…ㄴ 옵니다!세상에서 가장 핫한 지옥 <솔로지옥> 시즌6, 제작 확정. 더 솔직하고 더 화끈하게 돌아올 새 시즌도 오직 넷플릭스에서. pic.twitter.com/MOL5qG1k8O— Netflix Korea｜넷플릭스 코리아 (@NetflixKR) February 12, 2026 Producing directors Kim Jae Won, Kim Jung Hyun, and Park Soo Ji stated, “We feel we’ve been able to begin another new season thanks to the fans who have continued to love ‘Single’s Inferno’ without change. We will listen closely to fans’ feedback and work hard to make ‘Single’s Inferno’ even hotter,” further raising anticipation for the sixth season.
Chun Woo Hee Joins Lee Junho In Talks For "Veteran 3"
Chun Woo Hee and 2PM’s Lee Junho may be appearing together in the upcoming film “Veteran 3” (working title)! On February 11, Chun Woo Hee’s agency Blitzway Entertainment responded to reports that the actress had been cast in the film by stating, “Chun Woo Hee is currently in talks to appear in ‘Veteran 3,’ and the outlook is favorable.” “Veteran 3” is the third installment in the hit “Veteran” film series starring Hwang Jung Min and directed by Ryoo Seung Wan, following “Veteran” and “I, the Executioner.” Lee Junho was previously confirmed to be in talks to star in the film. Are you excited to potentially see Chun Woo Hee and Lee Junho in this new sequel?