THE BOYZ's Eric Launches Personal X Account
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Ji Yunseo Parts Ways With YH Entertainment Following Departure From EVNNE
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February Idol Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from January 18 to February 18. BTS continued their reign at the top of the list this month with a brand reputation index of 9,909,639, marking a 29.28 percent increase in their score since January. High-ranking phrases in the group’s keyword analysis included “Gwanghwamun,” “Busan concert,” and “world tour,” while their highest-ranking related terms included “make a comeback,” “stream live,” and “buy.” BTS’s positivity-negativity analysis also revealed a score of 92.95 percent positive reactions. IVE rose to second place for February with a brand reputation index of 7,665,293, marking a 63.15 percent increase in their score since last month. BLACKPINK took third place with a brand reputation index of 5,259,160, while SEVENTEEN climbed to fourth with a score of 3,583,141. Finally, EXO came in at a close fifth with a brand reputation index of 3,560,048 for February. BTS IVE BLACKPINK SEVENTEEN EXO Stray Kids Red Velvet ILLIT Apink TWICE KiiiKiii ENHYPEN aespa BIGBANG OH MY GIRL ATEEZ ALPHA DRIVE ONE MAMAMOO TWS fromis_9 BTOB NMIXX Wanna One LE SSERAFIM SHINee NCT INFINITE Super Junior H1-KEY RIIZE
February Advertisement Model Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The rankings were determined through an analysis of consumer behavior, using big data collected from January 11 to February 11. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month. BTS topped this month’s list with a brand reputation index of 1,590,057, marking an 85.76 percent increase in their score since January. High-ranking phrases in the group’s keyword analysis included “ARIRANG,” “K-beauty,” and “K-food,” while their highest-ranking related terms included “collaborate,” “positive,” and “increase.” BTS’s positivity-negativity analysis also revealed a score of 92.57 percent positive reactions. IVE came in at a close second with a brand reputation index of 1,469,888, marking a 61.52 percent rise in their score since last month. Lim Young Woong held onto his spot at third place with a brand reputation index of 1,272,569, marking a 19.36 percent increase in his score since January. Soccer star Son Heung Min took fourth place for February with a brand reputation index of 1,041,101, marking a 49.58 percent rise in his score since last month. Finally, BLACKPINK rounded out the top five with a brand reputation index of 1,010,136, marking a whopping 111.16 percent increase in their score since January. BTS IVE Lim Young Woong Son Heung Min BLACKPINK Lee Byung Hun Yoo Jae Suk Shin Min Ah Park Jeong Min Faker Kim Jong Kook Park Bo Gum Son Suk Ku Gong Yoo Lee Joo Bin aespa Lee Chan Won Kim Hye Yoon ILLIT Tak Jae Hoon TWICE Byeon Woo Seok Um Tae Goo Shin Dong Yup Choo Sung Hoon Kim Yuna Sung Si Kyung Kim Go Eun Lee Soo Ji Jun Hyun Moo
February Drama Actor Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors! The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas that aired between January 17 and February 17. Park Shin Hye, who is currently starring in “Undercover Miss Hong,” topped this month’s list with a brand reputation index of 4,117,879. High-ranking phrases in her keyword analysis included “Undercover Miss Hong,” “irreplaceable,” and “Hong Geum Bo,” while her highest-ranking related terms included “transformation,” “high ratings,” and “Park Shin Hye did it again.” Park Shin Hye’s positivity-negativity analysis also revealed a score of 91.38 percent positive reactions. Go Youn Jung, who recently starred in “Can This Love Be Translated?,” took second place for February with a brand reputation index of 3,833,958. Kim Hye Yoon, who is starring in “No Tail to Tell,” ranked third with a brand reputation index of 2,944,189. JTBC’s “Surely Tomorrow” star Won Ji An came in fourth place for the month with a brand reputation index of 2,801,041. Finally, Lee Je Hoon—who starred in “Taxi Driver 3” and topped last month’s list—rounded out the top five with a brand reputation index of 2,682,309. Park Shin Hye Go Youn Jung Kim Hye Yoon Won Jin An Lee Je Hoon Moon Sang Min Ji Sung Ahn Eun Jin Lee Joo Bin Jang Ki Yong Lomon Ahn Bo Hyun Nam Ji Hyun Kim Go Eun Kim Seon Ho Pyo Ye Jin Park Seo Joon Jung Woo Sung Lee Tae Ran Jung Il Woo Seo Hyun Jin Lee Yi Dam Hyun Bin Jung Kyung Ho Girls’ Generation’s Sooyoung Lee Si Ah Jin Se Yeon Yoon Hyun Min Yoo Ji Tae Jeon Do Yeon
February Girl Group Member Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 730 girl group members, using big data collected from January 15 to February 15. BLACKPINK’s Jennie topped this month’s list with a brand reputation index of 7,849,623, marking a 6.13 percent increase in her score since January. High-ranking phrases in her keyword analysis included “ZEN,” “EXchange,” and “photo exhibition,” while her highest-ranking related terms included “daring,” “sexy,” and “release.” Jennie’s positivity-negativity analysis also revealed a score of 92.31 percent positive reactions. IVE’s Jang Won Young came in at a close second for February with a brand reputation index of 7,783,629. BLACKPINK’s Lisa rose to third place with a brand reputation index of 5,938,785, marking a 25.05 percent increase in her score since January. BLACKPINK’s Rosé took fourth place with a brand reputation index of 5,568,381, marking a 31.38 percent rise in her score since last month. Finally, IVE’s An Yu Jin rounded out the top five with a brand reputation index of 4,156,719, marking a 2.55 percent increase in her score since January. BLACKPINK’s Jennie IVE’s Jang Won Young BLACKPINK’s Lisa BLACKPINK’s Rosé IVE’s An Yu Jin MAMAMOO’s Hwasa aespa’s Karina aespa’s Winter ILLIT’s Wonhee BLACKPINK’s Jisoo IVE’s Liz Girls’ Generation’s Taeyeon LE SSERAFIM’s Kim Chaewon NMIXX’s Sullyoon IVE’s Rei TWICE’s Nayeon Apink’s Son Naeun Red Velvet’s Seulgi Girls’ Generation’s YoonA TWICE’s Jihyo Red Velvet’s Irene IVE’s Leeseo Red Velvet’s Joy IVE’s Gaeul Apink’s Jeong Eun Ji ITZY’s Ryujin Red Velvet’s Wendy KiiiKiii’s Haeum TWICE’s Dahyun cignature’s Jeewon
February Boy Group Member Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 755 boy group members, using big data collected from January 14 to February 14. BTS swept four of the top five spots on this month’s list: Jimin maintained his position at first place with a brand reputation index of 5,369,144, marking a 29.62 percent increase in his score since January. High-ranking phrases in his keyword analysis included “ARMY,” “Who,” and “ARIRANG,” while his highest-ranking related terms included “charming,” “surpass,” and “record.” Jimin’s positivity-negativity analysis also revealed a score of 92.94 percent positive reactions. BTS’s Jungkook held onto his spot at second place with a brand reputation index of 4,811,777, marking a 29.71 percent rise in his score since last month. BTS’s Jin rose to third place with a brand reputation index of 3,855,903, marking a 63.46 percent increase in his score since January. BIGBANG’s G-Dragon took fourth place with a brand reputation index of 3,264,742, marking a 24.02 percent rise in his score since last month. Finally, BTS’s V came in at a close fifth with a brand reputation index of 3,257,826, marking a 57.25 percent increase in his score since January. BTS’s Jimin BTS’s Jungkook BTS’s Jin BIGBANG’s G-Dragon BTS’s V Wanna One’s Ong Seong Wu EXO’s Baekhyun TWS’s Jihoon Wanna One’s Lai Kuanlin ONEUS’s Ravn SHINee’s Key BTS’s j-hope BTS’s RM BTS’ Suga TVXQ’s Yunho Super Junior’s Kyuhyun Wanna One’s Park Woo Jin Super Junior’s Kim Heechul withus’s Rak EXO’s Kai SHINee’s Minho RIIZE’s Wonbin TWS’s Dohoon WINNER’s Song Mino Wanna One’s Lee Dae Hwi ENHYPEN’s Sunghoon SEVENTEEN’s Mingyu HIGHLIGHT’s Yoon Doojoon THE BOYZ’s Juyeon EXO’s Sehun
Ji Yunseo Parts Ways With YH Entertainment Following Departure From EVNNE
Ji Yunseo will be parting ways with his agency YH Entertainment. Earlier in December 2025, Jellyfish Entertainment announced that EVNNE—a project group consisting of seven former “BOYS PLANET” contestants—would be restructured as a permanent five-member group in 2026, with Yoo Seungeon and Ji Yunseo leaving the group to return to their original agency YH Entertainment. Ji Yunseo also shared a heartfelt letter to fans following his final performance as a member of the group. On February 13, YH Entertainment released a statement announcing that they have mutually decided with Ji Yunseo to conclude the exclusive contract. Wishing the best for Ji Yunseo in his next chapter!