The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of April!

The rankings were determined through an analysis of various stars’ media co

April Star Brand Reputation Rankings Announced - From Soompi  (Recently)

April Star Brand Reputation Rankings Announced

Stars throughout the industry have gathered for BTS’s much-anticipated return!

On April 9, 11, and 12, BTS kicked off their “ARIRANG” world tour with concerts at Goyang Stadium. Various idols, actors

Stars Show Love For BTS At "ARIRANG" Concerts In Goyang - From Soompi (variety) (Recently)

Stars Show Love For BTS At "ARIRANG" Concerts In Goyang

n.SSign’s Laurence has shared a formal apology for recent remarks that he made on Weverse.

On April 28, Laurence came under fire for comments that he posted on the fan communication platform. The Tai

n.SSign's Laurence Apologizes For Recent Remarks - From Soompi  (Recently)

n.SSign's Laurence Apologizes For Recent Remarks

ITZY’s Yeji will be unable to fully participate in the group’s concerts this weekend due to health concerns.

On May 5, JYP Entertainment announced that Yeji had been diagnosed with a herniated disc a

ITZY's Yeji To Limit Participation In Upcoming Concerts Due To Herniated Disc - From Soompi (kpop) (Recently)

ITZY's Yeji To Limit Participation In Upcoming Concerts Due To Herniated Disc

Mystic Story has announced that it will be taking legal action to protect the members of Billlie.

On April 23, Mystic Story released an official statement announcing its plans to take legal action ag

Billlie's Agency To Take Legal Action To Protect Members Against Violation Of Their Rights - From Soompi  (Recently)

Billlie's Agency To Take Legal Action To Protect Members Against Violation Of Their Rights

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer particip

April Girl Group Member Brand Reputation Rankings Announced - From Soompi  (Recently)

April Girl Group Member Brand Reputation Rankings Announced

<html><head></head><body>Actor Byeon Woo Seok has been selected as a new ambassador for the Italian Roman high jewelry brand BVLGARI!

On May 11, BVLGARI announced the news, stating, “Byeon Woo Seok’s sophisticated visuals, unparalleled presence, and the sincere attitude he has shown through his projects deeply resonate with the artistic and creative values of the Maison.”

In the pictorial released alongside the announcement of his ambassadorship, Byeon Woo Seok perfectly showcases BVLGARI’s iconic items with his own unique sensibility.

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<figure class="wp-block-image size-full"><img decoding="async" width="3277" height="4096" src="/api/proxy/hash-image?hash=8857c3b41bb8bf27" alt="" class="wp-image-1840041" srcset="https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 3277w, https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 300w, https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 768w, https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 540w, https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 1229w, https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 1639w, https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 1568w" sizes="(max-width: 3277px) 100vw, 3277px"></figure>

<figure class="wp-block-image size-full"><img decoding="async" width="3277" height="4096" src="/api/proxy/hash-image?hash=765507d2c63174d6" alt="" class="wp-image-1840045" srcset="https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 3277w, https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 300w, https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 768w, https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 540w, https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 1229w, https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 1639w, https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 1568w" sizes="(max-width: 3277px) 100vw, 3277px"></figure>

<figure class="wp-block-image size-full"><img decoding="async" width="3277" height="4096" src="/api/proxy/hash-image?hash=63d8be07296b039d" alt="" class="wp-image-1840046" srcset="https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 3277w, https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 300w, https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 768w, https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 540w, https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 1229w, https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 1639w, https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 1568w" sizes="(max-width: 3277px) 100vw, 3277px"></figure>

Byeon Woo Seok shared his thoughts, saying, “I am very delighted to be working with BVLGARI. I am deeply drawn to the beautiful, bold creativity and the profound heritage of the Maison. Through my upcoming activities as an ambassador, I want to fully convey those values to many people.”

Byeon Woo Seok plans to embark on a diverse global journey with BVLGARI. The actor is currently is receiving great love for his captivating performance in the drama “Perfect Crown” which is set to conclude on May 16.



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Byeon Woo Seok Named New Ambassador For BVLGARI - From Soompi  (Recently)

Byeon Woo Seok Named New Ambassador For BVLGARI

Choo Young Woo’s agency has addressed his eye injury following his appearance at the Baeksang Arts Awards.

On May 8, Choo Young Woo appeared as a presenter at the 62nd Baeksang Arts Awards while wear

Choo Young Woo's Agency Explains His Eye Injury After Baeksang Arts Awards - From Soompi  (Recently)

Choo Young Woo's Agency Explains His Eye Injury After Baeksang Arts Awards

The winners have been announced for the 62nd Baeksang Arts Awards!

Hosted by Shin Dong Yup, Suzy, and Park Bo Gum, this year’s Baeksang Arts Awards ceremony was held on May 8 at COEX in Seoul. Establ

Winners Of The 62nd Baeksang Arts Awards - From Soompi  (Recently)

Winners Of The 62nd Baeksang Arts Awards

BOYNEXTDOOR’s comeback date has been revealed!

On May 8, a teaser was revealed announcing the group’s upcoming first studio album “HOME.”

The album is set to be released on June 8 at 6 p.m. KST. 




BOYNEXTDOOR Announces Comeback Date With Teaser For 1st Studio Album "HOME" - From Soompi (kpop) (Recently)

BOYNEXTDOOR Announces Comeback Date With Teaser For 1st Studio Album "HOME"

SBS’s “My Royal Nemesis” is off to a promising start!

On May 8, the new romantic comedy starring Lim Ji Yeon and Heo Nam Jun premiered to solid viewership ratings despite facing competition from MBC’

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After an intriguing and exhilarating premiere, “Filing for Love” is becoming even more interesting with some twists and turns that nobody saw coming. If you thought this would be a slow-burning story 

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IU will push forward with her plans to divorce Byeon Woo Seok on “Perfect Crown.”

Set in an alternate universe where modern-day Korea is a constitutional monarchy, MBC’s “Perfect Crown” tells the lov

IU Demands To Be Stripped Of Her Royal Title In "Perfect Crown" - From Soompi  (Recently)

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SEVENTEEN’s Dino will be making his highly-anticipated debut as Picheolin!

On May 11, PLEDIS Entertainment announced that Picheolin will release his first mini album “吉BOARD” on August 3. The album n

Watch: SEVENTEEN's Dino Confirmed To Make Solo Debut As His Alter Ego Picheolin - From Soompi  (Recently)

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BOYNEXTDOOR has kicked off the countdown to their comeback with a surprise release!

On May 11 at midnight KST, BOYNEXTDOOR dropped the music video for “Knock Knock,” a pre-release track off their upc

Watch: BOYNEXTDOOR Surprises With MV For Pre-Release Single "Knock Knock" - From Soompi (kpop) (Recently)

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Lim Ji Yeon is quickly getting the hang of modern-day life on “My Royal Nemesis”!

SBS’s “My Royal Nemesis” is a new romantic comedy starring Lim Ji Yeon as Shin Seo Ri, a struggling actress who is su

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JTBC’s “We Are All Trying Here” has shared a glimpse of Sung Dong Il’s upcoming special appearance!

“We Are All Trying Here” tells the story of Hwang Dong Man (Koo Kyo Hwan), an aspiring film directo

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MAMAMOO Drops 1st Teaser For Full-Group Comeback With "4WARD"

park ji-hoon really said let me be perfect at everything and we're all just watching in awe 😍

park-ji-hoon-wins-hearts-as-adorable-cook-in-latest-idol-moments

Park Ji-hoon Wins Hearts as Adorable Cook in Latest Idol Moments

Not ADOR being cryptic again but also... the timing feels promising?

ador-briefly-comments-on-rumors-of-newjeans-minjis-return

ADOR Briefly Comments On Rumors Of NewJeans' Minji's Return

the airport fashion hits different, can't wait to see what they do overseas! 🌍

rescene-members-depart-gimpo-airport-for-international-schedule

RESCENE Members Depart Gimpo Airport for International Schedule

can't believe how naturally charming he is even doing simple everyday things like cooking!

The way I screamed when I saw this title 😩 Please let it be real

Can't believe we're getting updates on this, my heart can't take it

The way he just walked past everyone looking like a whole model... i can't recover from this

keyvitup-spotted-at-gimpo-airport-in-latest-airport-fashion-moment

KEYVITUP Spotted at Gimpo Airport in Latest Airport Fashion Moment

Minji coming back would literally save 2024 for me honestly 🙌

literally obsessed with how coordinated they look as a group, the visuals are unreal

boynextdoor-spotted-departing-gimpo-airport-in-latest-airport-fashion-moment

BOYNEXTDOOR Spotted Departing Gimpo Airport in Latest Airport Fashion Moment

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media cover

May Girl Group Brand Reputation Rankings Announced - From Soompi  (Recently)

May Girl Group Brand Reputation Rankings Announced

ALPHA DRIVE ONE has shared a sneak peek of their very first official light stick!

On May 11, ALPHA DRIVE ONE unveiled a preview image teasing their official light stick. More details will be revealed

ALPHA DRIVE ONE Previews Official Light Stick - From Soompi  (Recently)

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IVE’s agency STARSHIP Entertainment has provided an update on its ongoing legal response against malicious online activity targeting the group.

On May 11, STARSHIP Entertainment released a statement 

IVE’s Agency Shares Update On Legal Action Against Malicious Posts And Deepfake Content - From Soompi  (Recently)

IVE’s Agency Shares Update On Legal Action Against Malicious Posts And Deepfake Content

Actor Byeon Woo Seok has been selected as a new ambassador for the Italian Roman high jewelry brand BVLGARI!

On May 11, BVLGARI announced the news, stating, “Byeon Woo Seok’s sophisticated visuals, u

Byeon Woo Seok Named New Ambassador For BVLGARI

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