MONSTA X’s “THE X : NEXUS” Concerts In Hong Kong And Macau Canceled
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ONF Signs With New Agency + Member U Changes Stage Name To Yuto
MONSTA X Reveals Comeback Schedule For New English Album "Unfold"
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March Boy Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from February 7 to March 7. BTS held onto their spot at the top of the list this month with a brand reputation index of 8,622,083 for March. High-ranking phrases in the group’s keyword analysis included “ARMY,” “SWIM,” and “March 21,” while their highest-ranking related terms included “make a comeback,” “release,” and “preview.” BTS’s positivity-negativity analysis also revealed a score of 92.51 percent positive reactions. Stray Kids maintained their position at second place with a brand reputation index of 4,341,278, marking an 18.15 percent increase in their score since February. SEVENTEEN rose to third place after seeing a 72.58 percent increase in their brand reputation index since last month, bringing their total score to 4,006,878. Meanwhile, EXO took fourth place with a brand reputation index of 2,908,613 for March. Wanna One came in at a close fifth with a brand reputation index of 2,905,234, marking a 90.08 percent rise in their score since February. BTS Stray Kids SEVENTEEN EXO Wanna One BIGBANG TWS ENHYPEN ALPHA DRIVE ONE CORTIS NCT THE BOYZ 2PM SHINee INFINITE Super Junior ATEEZ BOYNEXTDOOR MONSTA X BTOB TREASURE VIXX ASTRO ZEROBASEONE TVXQ Shinhwa RIIZE PENTAGON TXT HIGHLIGHT
Stray Kids’ Hyunjin Named Global Ambassador For GUESS
Stray Kids’ Hyunjin has officially been named GUESS’s newest global ambassador! On March 6, GUESS announced Hyunjin as its global ambassador and unveiled the first global campaign for GUESS JEANS featuring the artist. The campaign blends Hyunjin’s global influence with GUESS’s American denim heritage, offering a refined reinterpretation of the brand’s “Modern Heritage” concept. The GUESS JEANS collection—featuring classic denim shirts, straight-fit jeans, striped T-shirts, and denim cargo pants—highlights the brand’s long-standing denim DNA with a contemporary twist. Paul Marciano, co-founder and Chief Creative Officer of GUESS, shared, “Hyunjin is more than just a performer—he is a true creative artist who spans music, dance, and visual art. His sense of style, confidence, and global influence make him the perfect addition to the GUESS family.” As global ambassador, Hyunjin will lead campaigns for GUESS and GUESS JEANS worldwide while also taking center stage in major brand projects.
Kep1er Announces Youngeun’s Departure From Group
Youngeun will be departing from Kep1er. On March 6, Kep1er’s agencies WAKEONE and KLAP Entertainment released an official statement announcing that Youngeun will be leaving the group. Following her departure, Kep1er will continue their activities as a six-member group. Back in July 2025, the agencies announced that Youngeun had been experiencing health issues and had been advised by medical professionals to take sufficient time to rest and recover. She has been on hiatus since then. We wish Youngeun all the best in her future endeavors!
ONF Signs With New Agency + Member U Changes Stage Name To Yuto
ONF has signed with a new agency! On March 5, KI Entertainment officially announced that the group has signed an exclusive contract with the company. Hello, this is KI Entertainment. KI Entertainment has signed an exclusive contract with ONF, and we will be embarking on a new journey together. This agreement goes beyond a simple signing. It is a partnership that allows the artists to take a more leading role in their activities by directly participating in the planning and production process as the main creators. In addition, after discussions with the group’s previous company, we have acquired all trademarks and intellectual property related to ONF. As a result, the group will be able to move forward onto a broader stage while maintaining the team name and identity of ONF. KI Entertainment will provide comprehensive and systematic support across all of ONF’s activities and stand by them as a reliable partner. We hope this new beginning will become another meaningful leap forward for both ONF and KI Entertainment. We will support the artists so they can freely pursue the direction they dream of while continuing to deepen ONF’s unique color and sensibility. Please show lots of interest and support for ONF as they embark on this new chapter, and we ask for your warm anticipation for their future activities. Thank you. Following the announcement, ONF also shared a motion video of their official logo through their social media accounts, along with new profile photos for both the group and each individual member. In a separate notice, the agency also announced that member U will officially change his stage name to Yuto, which is his real name. Hello, this is KI Entertainment. We would like to inform you about a change to ONF member U’s stage name. After careful discussions and in respect of the artist’s wish to promote under his real name, it has been decided that his stage name will be changed. Starting today, March 5, he will continue his activities under the name Yuto. Please show lots of interest in Yuto as he begins this new chapter under his new name, and we also ask for your continued love and support for ONF. Thank you.
MONSTA X Reveals Comeback Schedule For New English Album "Unfold"
Mark your calendars for the release of MONSTA X’s next album! On March 5 at midnight KST, MONSTA X unveiled a detailed schedule for the release of their upcoming English-language album “Unfold.” MONSTA X’s third English album “Unfold” is due out on April 3 at midnight local time, while the music video for the title track will drop at 3 a.m. ET (4 p.m. KST).
Actor Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for actors! The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas, movies, or OTT content released between January 26 and February 26. The stars of the hit film “The King’s Warden” swept the top spots on this month’s list. Yoo Hae Jin took first place with a brand reputation index of 7,088,037, while Park Ji Hoon came in second with a score of 5,543,235. Park Shin Hye ranked third with a brand reputation index of 5,116,888, and Lee Sung Min followed in fourth place with a score of 4,565,267. Finally, Go Youn Jung rounded out the top five with a brand reputation index of 4,472,827. Yoo Hae Jin Park Ji Hoon Park Shin Hye Lee Sung Min Go Youn Jung Ha Jung Woo Koo Kyo Hwan Park Jeong Min Moon Sang Min Mun Ka Young Jin Se Yeon Lee Yi Dam Lee Joo Bin Kim Go Eun Lomon Yoo Ji Tae Cho Han Gyul Ahn Bo Hyun Won Ji An Nam Ji Hyun Ji Sung Park Shi Hoo Lee Jun Hyuk Hyun Bin Lee Je Hoon Zo In Sung Ha Yun Kyung Kim Ji Young Kim Hye Soo Lee Byung Hun Top Left Photo Credit: Xportsnews